Vogel said she's received a positive response to the first edition of the magazine, which was launched this Fourth of July.

A number of local writers, business owners, and personalities contributed to the magazine. "I found that there were so many people who wanted to write about certain topics, waiting for a certain outlet to do that," she said.

Niche Media's other publications feature photos from parties and fund-raisers, and the first issue of ASPEN PEAK included several similar pages. "It is a major part of our local coverage, because there are a lot of nonprofit events that deserve national attention," Vogel said. "It's nice to have people who live here and own shops here exposed on a national level."

"What I'm trying to create is a strong lifestyle coffee-table book that speaks with local people, not at them," publisher Jason Binn said. "If someone calls from another city around the world and says 'I've read and heard so much about Aspen, send me something that really represents what Aspen is about, and they're sent ASPEN PEAK, I'll know what I did was really successful."