PRESS RELEASE
January 2008
FOR IMMEDIATE RELEASE
Media Contacts
Fox Greenberg Public Relations, 212-334-1212
Sarah Greenberg/Kaitlyn Reilly

Viceroy Snowmass Resort & Residences Helped Set the Stage for Aspen Peak Magazine's Annual New Year's Eve Party

Aspen, Colorado (January 2, 2008) – Denise Rich and Ivana Trump rang in the New Year in style, joining Niche Media CEO Jason Binn to host Niche Media's Annual Aspen Peak magazine New Year's Eve party on December 31, 2007 at The St. Regis Resort, Aspen.

Rich and Trump took their co-hosting duties seriously, dressing alike in similar metallic silver dresses and enthusiastically counting down the New Year on stage with Binn. Homerun slugger Barry Bonds and Yankees' player David Winfield held court in the luxurious Viceroy Snowmass Resorts & Residences' lounge created by Related Westpac, while hotelier Vikram Chatwal mingled among the crowd. Over 750 guests enjoyed special libations by Christiania Vodka, Redwood Creek Wines, Sapporo beer, FIJI water, and 8 O'Clock Coffee and danced until the early morning to the sounds of local Denver band, Jerry Barnett and Club Extreme.

About Niche Media Holdings: About Niche Media Holdings: Niche Media, a subsidiary of Greenspun Media Group is the country's preeminent regional magazine group with the largest network of city-specific luxury publications in the country.

Founded in 1992, its 16 distinct publications—Atlanta Peach, Art Basel Miami Beach, Aspen Peak, Bal Harbour, Boston Common, Capitol File, Florida Inside Out, Gotham, Hamptons, Los Angeles Confidential, Michigan Ave., Ocean Drive, Ocean Drive Español, Vegas, Venetian Style, and Wynn—maintain a readership that is second to none. Through quantitative and qualitative analysis, advertisers are assured that the majority of Niche Media readers maintain at least $250,000 annual household incomes, own homes valued at more than $1 million, and have liquid assets in excess of $1 million, making the pages of these glossies some of the most valuable real estate in the country. By celebrating the worlds of culture, fashion, fine dining, real estate, and nightlife, Niche Media magazines consistently deliver the finest editorial and advertising to a controlled group of influencers with the highest disposable incomes in each city. Additionally, the company brings its publications' content to life with more than 500 dynamic A-list events across the country each year. With its 300 full-time employees, Niche produces more than 27,000 pages annually, and its titles have a combined distribution of more than 800,000. At an average of 5.9 readers per copy and 4.7 million readers total, Niche's titles provide advertisers and marketers a direct connection to the most affluent people in the most desirable markets across the US.

Aspen has long been a popular spot to transition from one year to the next as evidenced by the slew of New Year's Eve events staged around town. From ZZ Top live at the Belly Up Aspen to a festive fireworks show over Aspen Mountain to invite−only house parties, there wasn't a lack of action or options for how to spend the evening in '07.

A stop on the celebrity path this year was the Aspen Peak party at the St. Regis where the likes of Barry Bonds and Denise Rich made the rounds. Niche Media CEO Jason Binn was the consummate host for the annual event, which is always worth a visit to see how those on the eclectic guest list dress.

The Regal Watering Hole also hosted a gala on the 31st in their recently remodeled space. Formerly Bar Aspen and, prior to that, Shooter's, the club's face lift offers a fresh perspective with leather floors, a lounge, plenty of room to dance and DJs spinning on a nightly basis. New Year's Eve was no exception with the crowd poised and ready to party like it was 1999.

There's no place like Aspen at Christmas and New Year's Eve, and everything in between.

….Fast forward to New Year's Eve, but returning to the same location, the St. Regis ballroom was transformed from a couture runway to a rocking bandstand and roomy parquet dance floor with bars set up in strategic corners. This was the highly coveted by-invitation-only Aspen Peak party, formerly located at the Sundeck on top of Aspen Mountain.

Aspen Peak is one prong in publisher Jason Binn's Niche Media crown. In a recent article in The New York Times' "Talk of the Town,"  reporter David Carr described this newly minted media mogul's accomplishments.

"Mr. Binn has built a vertical out of the status obsession of both old and new money. People in the Hamptons may build their hedges high, but part of them wants the rest of the world to see just how fabulous their life is.  Niche Media has tapped into the current need to live out loud, and the occasional discreet spread in Town & Country or Architectural Digest just doesn't quite get it."

Remind you of anyone, or shall I say, anywhere?

Mr. Binn did the countdown to midnight, flanked by part-time resident and songwriter Denise Rich and Ivana Trump. Ivana and the Donald's' daughter, Ivanka, are launching a diamond jewelry line, and the brochure was included in our 'goodie bags' that we received at the end of the evening. Ranging in price from $2,800 to $370,000, those diamond mines must be working overtime to supply the gems that drip from her luxurious and star-studded pieces that will inevitably drip from the stars who wear them.

As former Aspen mayoral candidate and CNN anchor Bonnie Behrendt says, "There's no place like Aspen on New Year's Eve." I couldn't agree more, Bonnie ...  Let the pictures tell the rest of the story.

Happy, healthy and prosperous 2008 to everyone, whether you are a part- or full-time resident or visitor to our snowy shores, how lucky we all are to be here during this very festive and social season, as well as any other time. On to Wintersköl and the X-Games...